6 Powerful Call to Action Examples and What You Can Learn From Them

6 Powerful Call to Action Examples and What You Can Learn From Them

By Lyn Wildwood Updated on May 27, 2024

Call to Action Examples That Drive Sales

In need of a few call to action examples to use as inspiration for your next marketing campaign?

Every landing page needs a solid call to action (CTA) to help drive sales and increase conversions. In this post, you’ll find several call to action examples organized by type, along with a breakdown of why each one works so well.

Table of Contents

1. What is a Call to Action?
2. Why Use CTAs in Marketing?
3. Types of Calls to Action
4. Best Call to Action Examples to Improve Sales
   • Lead Generation Form
   • Download/Buy Now/Try Now Button
   • Submission Form
   • Pricing Table
   • Contact Sales Button
   • Learn More/View More Button
5. Final Thoughts

What is a Call to Action?

A call to action is the marketing term for the part of a landing page or form that strongly encourages potential leads or buyers to take a desired action, usually to complete a purchase or sign up for a website’s email list.

Here's a simple example from the primary landing page for Apple TV:

• CTA Example: "Try it Free"
• Why it Works: It's clear, concise, and offers a risk-free trial.

Why Use CTAs in Marketing?

CTAs are crucial because they drive conversions. 

A page’s conversion rate is the number of conversions (subscribers, in Apple TV’s case) divided by the number of visitors a landing page receives. 

For example, if the Apple TV landing page receives 500,000 visitors and 15,000 of them subscribe, the conversion rate is 3%.

Businesses should track conversion rates for their most-visited landing pages and use CTAs to improve those rates. 

You can even tweak CTAs slightly to optimize them. For example, adding “7 days free, then $9.99/month” beneath a CTA button can address potential subscriber concerns upfront, thus increasing conversions.

Types of Calls to Action

Here are the types of calls to action we’ll be providing examples for:

1. Lead Generation Form: Captures leads via a form.
2. Download/Try Now/Buy Now Button: For direct purchases, free trials, or offering free guides/proposals.
3. Submission Form: Generates leads or feedback.
4. Pricing Table: Visually depicts differences between pricing plans.
5. Contact Sales Button: Encourages potential customers to get in touch with sales.
6. Learn/View More Button: Drives traffic to product landing pages or feature pages.

Best Call to Action Examples to Improve Sales

1. Lead Generation Form

Example: Minimalist Baker

• Why it Works: Offers a free ebook in exchange for an email address, using a high-quality image, an engaging headline, a descriptive tagline, minimal fields, and a clear submit button.
• Key Takeaways:
  • Offer a lead magnet.
  • Use high-quality images.
  • Craft an emotional headline and benefit-driven tagline.
  • Keep the form simple.

2. Download, Buy Now, Try Now Buttons

Example: Panda Express

• Why it Works: Uses two buttons (for pickup and delivery) and offers an incentive (e.g., “$0 DELIVERY”) to drive sales.
• Key Takeaways:
  • Offer an incentive.
  • Use high-quality images.
  • Craft compelling headings and subheadings.
  • Use clear, descriptive CTA buttons.

3. Submission Form

Example: White Rabbit (Web Design Agency)

• Why it Works: Uses a multi-page submission form to reduce overwhelm and includes a progress bar to show form completion.
• Key Takeaways:
  • Use submission forms for feedback and quotes.
  • Consider multi-page forms.
  • Use minimal colors to reduce distractions.
  • Make forms pop up to capture attention.

4. Pricing Table

Example: ConvertKit

• Why it Works: Simplifies pricing strategy with sliders and toggle buttons, and highlights features with clear distinctions.
• Key Takeaways:
  • Use pricing tables for tiered products.
  • Simplify complicated pricing strategies.
  • Highlight features and differences between plans.
  • Use “Recommended” labels for popular plans.

5. Contact Sales Button

Example: WP Engine

• Why it Works: Provides clear live chat and phone support options and explains when to contact sales.
• Key Takeaways:
  • Use for larger or hesitant customers.
  • Include multiple contact options.
  • Provide clear explanations for when to use the contact option.

6. Learn More/View More Button

Example: MasterLock

• Why it Works: Uses real product images and brief, benefit-driven text to lead users to a landing page.
• Key Takeaways:
  • Use real images of products.
  • Craft simple, catchy headlines.
  • Explain benefits succinctly.
  • Use “Learn More” or “View Features” buttons.

Final Thoughts

These call to action examples show how a few UI elements or tweaks can significantly improve conversions. 

The key takeaway is to know when to use each type of CTA and where to place them for maximum effect. 

For instance, if a “Buy Now” button isn’t converting, consider using a “Learn More” button first to educate your audience before asking them to purchase.

Remember, CTAs work best on top-level pages like your homepage but should also be strategically placed on dedicated landing pages designed to drive interactions. 

By understanding and implementing these examples, you can enhance your marketing campaigns and boost your conversion rates.

Speak soon

David Jones

Affiiate Marketer