Facebook Ad Campaign

Right now in 2022 Facebook Advertising is one of the most effective tools available to you to grow your business, create loyal customers, and generate leads and sales. There are now over 3 million businesses Advertising on Facebook and that means there’s never been a better time to start Your Facebook Ad Campaign.

How to Ensure Your Facebook Ad Campaign is Effective

Having a Facebook ad campaign that is effective involves more than just popping your ad on Facebook. Sure, occasionally you might get lucky and enjoy success from this type of Facebook ad campaign, but you can ensure regular success by creating ads that are effective using these 5 tips.

• Mobile only ads – Around 75% of all Facebook users will access Facebook using a mobile device. Facebook offers you the opportunity to create and manage mobile ads seperate. One strategy that many advertisers are using is to split their targeting between their mobile campaign and desktop campaign rather than creating a separate campaign for each.
• Ads for your mobile app – If you have a mobile app for your brand, Facebook gives you the ability to track your app downloads. This is very effective! Especially if you want to create your own community. With each download you will be able to organically reach those users. As a new startup that is attempting to drive users that are engaged in their product there is tons of potential here.
• Retargeting – It seems in recent times retargeting has reached new heights in the marketing circles. This is the type of ad that will follow you around the internet. For example, let’s say you are on a site that sells shoes, whether you make a purchase or not, it’s highly likely that you will see ads for the shoes you were looking at all around the edges of the internet as you browse elsewhere.

Facebook provides a powerful way that you can retarget using custom audiences. This tool provides you with a simple way to reach highly specific audience groups through the use of a combination of Facebook interest data and prospect data that Facebook advertisers own.

Another method that can be used to retarget is for you to create an audience using the power editor. You will need to install the Chrome plug in to be able to use this, but it will let you upload a list of customer email addresses from one of the many email marketing platforms or from an Excel spreadsheet.

• Experiment with your page posts – When you create a Facebook ad, you as the advertiser might decide to promote a post that has already been published on Facebook or you might decide to create a new post that has never been published before. You should always promote organic page posts that have had a high degree of engagement and sharing among Facebook users. This will instantly add social context to your target audience and provide the highest ROI.
• Rotate your creative design – Switch up the creative components of your ads has long been a practice in advertising. Ads do much better when this practice is implemented.

Why You Should Create a Threshold for Your Facebook Ad Click Through Rate

Facebook ads are increasingly becoming more popular as a form of advertising because it is highly effective. However, if you aren’t careful you can get a real surprise when you discover your bill for just a few days is in the hundreds of dollars. This is why it is so important to create a click through rate threshold.

In addition, some ads will outperform others. The last thing you want to see happen is that you throw your money away on the ads that are not performing well. This is another good reason to have a click through rate threshold in place for all Facebook ad campaigns.

Let’s look at an example. Let’s say we create a campaign designed to drive more people to our page to increase our fans at under $0.30 a fan. However, our ad generated 3 fans at the minimum and 21 fans at the maximum bid. This is assuming all of our clicks converted to likes.

What this means is that our cost per fan ranged between $0.65 and $5.60 and the majority were at the very highest end. The end result – we would kill the ad for underperforming. The money spent on the ad could have been much less if we had created a Facebook ad threshold.

It’s important for you to determine what click through rate you are okay with and then to immediately kill any ads which are not performing to the standards you set.

Doing so will ensure that you don’t have any huge surprises or bills you can’t afford. Remember, when you set up your Facebook ad campaigns you provide your credit card information and authorization to charge that credit card, so it really is important that you know what you may be charged with.

Facebook ad campaigns are a great way to bring new visitors to your Facebook page, to your website, or to run a promotion, to name just a few. However, before you jump in with both feet, we encourage you to take the time to learn and understand just how Facebook ads work so that your experience is a positive one and you actually reap the benefits of a Facebook ad campaign. Because if you do not understand how it all comes together, you do face the risk of a very high charge that won’t be to your advantage.

Steps to Setup Your Facebook Ad Campaign

The recent addition of Facebook ads has given business owners another CPC option for their advertising. The difference is this a much more affordable option than say Google ads. Now’s a good time to walk you through the 10 steps to setup your Facebook ad campaign.

• Create Your Ad – After you log into your Facebook account, look at the top right of your browser and you’ll see the ‘Create an Ad’ green button. Click it and you’re ready to start.
•  Choose What to Advertise – You have many options. You can promote applications, URLs, domains, place, events. Etc. For example, maybe you want to drive traffic to your landing page or maybe you want to get more ‘likes’ for your Facebook page.
• Set Your Ad Up – You will need to write a short copy and then confirm the URL. Your ad preview sill display (right side) so you can see what your ad will look like live. Some types of ads don’t require ad copy.
• Target Your Geographic Area – Choose the geographic region you want your ad to run in. Pay attention the box that says ‘within ’10, 25, 50 miles of your region. Choose the appropriate one for your target market.
• Target by Age & Gender – Choose the age and gender you want to see your ad. Make sure to uncheck the box on the right, otherwise Facebook takes the liberty of showing your ad to a similar target market but not what you defined.
• Target the Precise Interests of Your Ad – Target users based on their ethical background, interests, status, hobbies, etc. Define the exact interests. If the specific interest you want to target in your ad is not shown within the broad target, you can type in the keyword that’s most relevant and Facebook will show you the closest options. Or you can use broad categories. It’s amazing just how much control you have.
• Target Your Ad Bsed on Connection – While you are able to target by age, geography, interests, etc. Facebook also offers ad targeting that is based on your connections. For example, you can target people that are connected to your business page/specific app. You can even target their friends.
• Setup Your Pricing and Objective – This is a little trickier. If you aren’t careful when you set this up, instead of charging you on the CPC (Cost Per Click) Facebook will charge your campaign on CPM pricing, which is the cost per 1000 times your ad displays. If you like CPM and that’s what you want that’s great, but too many people are surprised to discover their budget has disappeared and they have only a handful of clicks, because they didn’t understand what they chose.
• Review Your Ad – Before you take your ad live, check everything over and make sure it’s exactly what you want.
• Launch Your Ad – You did it. Your Facebook ad is ready to launch. Click the blue button ‘Place Order,’ and your ad will go live. Now you need to keep watching your Facebook ad so that your budget is being used well and remember you can tweak along the way.

Know How to Create Profitable Facebook Ads?

Creating a Facebook ad is simple, but creating a Facebook ad that is profitable takes a little bit more skill and savvy. It’s not overly difficult especially once you know what the social media experts do.

You will want to expand on your base. Promote your post in a way that gives it a longer life in through the feeds of your fans, reaching the friends of your fans, and all those people that are not fans. Promoting is key because not all of your potential customers are currently your fans.

When you focus on the keywords you use you do a better job of improving your visibility and appearance. Make use of words that are related and give you an edge over your competitors. Keywords are an excellent way to help you target your audience.

Don’t forget to take the time to split test your ads. This is a powerful tool called Facebook Power Editor. When you create your ad you can easily make a duplicate so can test variations of your original ad. You can test it with different copy, headlines, and pictures. After 100 click each ad will drop off and the one with the lowest CTR will create a new ad to try against your control ad.

You must make sure you target your CTR. Facebook ads are display ads, which means they are not going to show in Google. This means your average click through rate (CTR) is much lower at only 0.1% compared to 1% with a Google ad. So you need to be certain you target CTR and not just focus on your CPC. The higher your CTR the lower you will pay on CPC making your project more affordable and valuable.

You should also set a daily budget for your Facebook ad campaign. If you do nothing else set your maximum for the day, otherwise you could have some charges on your credit card that surprise you. Bid a few cents over the lowest recommend bid and over time continue to work at improving your ads and your CTR.

You should also figure out when the best time is to run your ads. Many users will check Facebook during work hours. You will almost always have a peak time and that will vary from one company/industry to another. If you figure out what this peak time is you can stop and start your ads accordingly.

Facebook Ad Campaign Creation

Facebook ads are easy to create and monitor. They let you control your marketing budget and provide you with a number of tools to evaluate how successful your campaign(s) is. They are the perfect social media marketing tool for your small business.

• Create a Plan and Goals

Before you create your new Facebook ad, you should think about what it is you want your ad campaign to achieve. Be specific – perhaps you want to send more traffic to your website or maybe you want t0 increase your page likes. Maybe you are promoting a special or a new product launch. Whatever it its start with your goal as your focus for your Facebook ad campaign.

• Create Your Budget

It costs to advertise on Facebook so you’ll need to decide what your budget is going to be. When you setup your account, you choose your paying based on the clicks/ad impressions. CPC (cost per click) means you pay each time someone clicks your ad or CPM (cost per impressions) means each time your ad appears in front of 1000 users you’ll be charged. The minimum bid for CPC is $0.01, but the suggested big is displayed when you setup your ad to help increase your ad campaign’s success.

• Know Your Audience 

You have access to some very sophisticated methods for targeting your audience; including segmenting your audience based on how likely, they are to become a paying customer. You can also choose gender, age, location.

• Use Facebook Connections & Social Reach

Facebook connections is a great tool to use to attract ad views by extending your campaign’s reach. If you really want to tune in your audience, you might try the SocialWire app.

• Monitor Your Ad(s) and Review Their Performance

Once your Facebook ad campaign is running, you’ll want to regularly review it using the Facebook Ads Manager. In fact, it’s a good idea to set up a schedule to review performance so that you stay on top of it. The Facebook tool provides data around all aspects of your ad campaign. It will generate reports showing you’re your demographic response, your ad performance, and if you want to get the most out of it, be sure to have a look at the Facebook Ads Manager Guide – it will take you through each of the analytic tools and reports.

Keep notes on your campaigns so that you can refer back to them at a later day to help you always stay on top of your Facebook ad campaigns.

 Improve Your Facebook Ads

Facebook ads continue to grow in popularity as more and more people discover the value of them. However, if you aren’t using these display ads correctly you could be wasting your marketing dollars. Let’s look at 5 ways to improve your Facebook ads.

• Create & Test Various Ad Versions

You should create a number of different versions of your ad with just minor changes in the text, design, pattern, etc. Once you have created these variations you should run your test ads for a specific period of time. This is a good way to test to see which ads are having the most impact and reach on your target audience.

• Run the Ads for The Correct Period of Time

Don’t just take your ads down if you think they are under performing. Eventually, every ad on Facebook will undergo what’s called ‘ad fatigue,’ and you will start to have a decline in CTR. This happens because users have already seen your ad, so it loses its impact. You need to be constantly assessing the ROI on your ads so that you can revise, remove, recycle your ads to get the most out of them. Watch for when you’re CTR dips – that’s the time to change your ads.

•   Use Low-Friction Conversion

Facebook ads will drive the user right to your site, but you need to make sure you have only a ‘single call to action’ on the landing page. This is how to convert the highest number of people. Any more than one solid call to action your conversion rate will actually drop.

• Drive Traffic to a Landing Page That’s Been Optimized

Drive the traffic from your Facebook ad so that you can capture leads. You need to make sure your ad is going directly to your site page and there your potential customer has to know what is expected of them next. If you don’t do this correctly, you are going to be throwing your money out the window.

• Don’t Drive Traffic to a Sales Page

If you do this you will watch them click the back button faster than you can say ‘bye.’ Instead, what you want to do is offer them something they can sign up for like a newsletter, give something of value away for free and in exchange have them sign up, etc. If you are giving your prospects something they want like free help, your next step will be to convert them to a paying customer.

Take advantage of what Facebook ads can do for you!

Bid Higher and Get Quicker Approval of Your Facebook Ads

Facebook ads can be an effective way to increase your awareness, build new likes, direct people to your website, create a one time offer, and much more. Facebook ad placements are based on your bid and what most advertisers are aware of is that the higher your bid the higher your placement but what most advertisers don’t know is that the higher your bid rate is that faster your ads will be approved.

If it takes a while for your ads to be approved, you are losing time when you might be testing your ads. Just by increasing your bid rate after your ads can get approved faster. This doesn’t work forever, but it does work to get things moving.

 

Why does this work? Because Facebook’s system prioritizes the advertisers based on how much you spend on a regular basis. So if you bid $1.00 CPM but then switch it to $0.05 Facebook is going to figure it out. So, you won’t want to use this trick for just too long of a time. However, it is an excellent technique if you are a new advertiser.

You should take advantage of the Facebook conversion tracking tools that are offered. While driving fans is a main reason for using Facebook ads, there are other reasons like driving traffic to your site. Fortunately, if you are one of these people, Facebook has tracking tools that you can take advantage of. This is a great technique to use to determine how well your ads are performing along with how much revenue the ad is generating.

When you use these tools you can decide if your current ads are causing you to lose money or generate profit. If you are not running a cost per fan ad campaign, then you should be taking advantage of this Facebook tool.

Always keep the ‘passion factor’ in mind when you are creating Facebook ad campaigns. When you create your ad campaigns if you don’t consider the fact that some groups are far more passionate than others, you aren’t alone – it’s a common mistake among marketers and advertisers. Passionate fans will click on your ads far more often. Your job is to invoke a passionate response from your ad and the best way to do this is with passionate people.

Of course, you should also avoid boring ads. Create ads that are going to generate an emotional response and then target viewers that are passionate about your interest.

Thanks so much for taking the time to look through this guide. There’s so much to learn and do on Facebook – I would love to help as much as I can and if there are any questions you have then please contact me here or my Facebook page

As you can imagine, things tend to move fast! 0n all platforms. Sometimes it’s hard to keep up.

So that concludes this post. please share or like if you found interesting and useful.

It’d be really great to get your thoughts in the comments.

David M Jones